Dating matters

CDC is seeking to build health departments’ capacity to become key agents for dating violence prevention programming though the implementation of the Dating Matters® violence prevention strategies, which include school-based programs for middle school students, parent programs, educator training, a communications campaign, and policy change.

The evaluation examines the effectiveness of the Dating Matters® program — working with local health departments to lead their communities in implementing a comprehensive public health approach — to prevent teen dating violence before it starts.

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For example, attractive individuals are expected to be happier and to have more rewarding life experiences than unattractive individuals (Dion et al., 1972; Griffin and Langlois, 2006). A few months ago I sat down with my friend Louise* while she scanned online dating profiles. Louise told me that looks were not that important to her, but that a good sense of humor was a must. However, experimental research, as well as evidence from online dating and speed dating, shows that physical attractiveness is equally important to men and women. Further, attractiveness tends to be a more important factor in our dating decisions than traits like personality, education, and intelligence (Eastwick et al., 2011; Eastwick and Finkel, 2008; Luo and Zhang, 2009; Kurzban and Weeden, 2005; Sprecher, 1989; Thao et al., 2010). (Mis)matching in physical attractiveness and women's resistance to mate guarding.

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