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The costs of infidelity were underlined here recently after the trial in February of Dominique Strauss-Kahn, the former head of the International Monetary Fund and onetime favorite to become president of France, whose penchant for sex parties helped destroy both his political career and his marriage.
President Hollande was targeted by the news media after he was discovered last year sneaking out of the Élysée Palace on his motorbike to meet his mistress, a French actress.
The Catholic group said the ad was crude and immoral and a reckless breach of an article in the civil code.
In an era of surveillance cameras, leaked emails and heavily publicized presidential affairs, sociologists said the desire by would-be cheaters to avoid getting caught by an irate spouse was helping to drive traffic toward extramarital dating websites, where the risk of detection was less perilous than seducing a neighbor.
Normally, the company said, it might receive 900 such complaints over the course of a year.
In picturesque Rambouillet, the conservative mayor asked a bus company to remove the ad on the grounds that it breached the civil code and threatened the sanctity of marriage.
The storm unleashed by the ads reflected a deep, though often overlooked, strain of social conservatism in France, underlined, for example, by the rise of the far-right National Front party, which in addition to railing against immigrants champions traditional family values in this nominally Roman Catholic nation.
Similarly, advocates of same-sex unions have been taken aback in recent years by the stronger-than-expected backlash against the legalization of same-sex marriage here, which prompted hundreds of thousands of protesters to take to the streets.